Personal branding with social media is how writers of the 21st century find readers. We can’t rely on the “my work should speak for itself.” Instead, blogging, Twitter, Facebook, and even Instagram are some of the best ways to reach your audience and share your work with them It’s the way to grow your readership and sell books.

Writers who successfully brand themselves online are the ones who see success. Today, thanks to social media, it’s easy to create a personal brand that speaks volumes about our ability and experience. Learn how blogging can establish your reputation, Facebook and Twitter can find new readers, web analytics measures your success, and how to bring it all together into one package.

Erik Deckers, author of “Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself” and “No Bullshit Social Media” will teach you how to use social media to grow your professional reputation, your personal brand, and how to turn your social networking connections into new publishing opportunities, speaking engagements, and even new books.